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Colfax Business Spotlight & Ribbon Cutting: Posey and Jett's Wellness Boutique

Posey and Jett's Wellness Boutique ribbon cutting

On Saturday, August 10, Downtown Colfax welcome it's newest business by holding a ribbon cutting ceremony for Posey and Jett's Wellness Boutique outside of their storefront at 7 E. Howard Street. Posey and Jett's began last autumn when owners, Altoona, Iowa residents Becky and Kevin Brehm, began selling Warmies® plush stuffed animals at vendor shows after they realized how the stuffed animals helped calm their grandson Jett (who the store is named after. Posey is a family nickname but also represents a posey of flowers such a lavander). Warmies® are soft stuffed animals filled with buckwheat hulls and fragrant lavender which can be heated and used to soothe and comfort children and adults. During the Covid-19 pandemic several vendor shows were cancelled and the Brehms adapted to selling their products online and through social media. Little did they know that their online business would boom during Covid and they expanded their product lines to include other comforting items such as toys, candies, gifts, teas and more.

Kevin and Becky Brehm with Warmies.

It quickly became apparent to them that their business needed to expand to a storefront and office to accommodate their growth. Through connections to a Colfax business, Absolutely YOUnique Boutique, they discovered a vacant, well-kept, and affordable storefront space in Downtown Colfax which wasn't too far from their home in Altoona. They signed a lease and spent the month of July transforming the space into a bright and happy storefront filled with and eclectic mix of toys, children's products, children's books, gifts, craft projects, teas, bath bombs and more along with their signature Warmies®. Becky explained they wanted to sell products that help people feel comforted, joyful, and soothed in our hectic world and are figuring out what that looks like for their customers and the community of Colfax. They also offer Christian and spiritual books and products that would help promote holistic wellness. They're open to suggestions as to products that would best serve and help the community and surrounding areas, so if you have an idea feel free to let them know!

Becky and Kevin have put a lot of effort into creating a fun social media platform for their business on Facebook. They have gathered a large company fan base through their Posey and Jett's Facebook Group ( where customers can purchase items online and enjoy fun games such as Tuesday Night game nights and Swarmies of Warmies game on Facebook Live. These games usually have a monetary buy in, but everyone receives a fun bag of products at the end and can win grand prizes! They want to encourage new and potential customers to check out the Facebook group to join the fun!


Colfax Main Street is excited to have another fun storefront to offer locals and visitors in Downtown Colfax! Please check Posey and Jett's social media and website to find out their operating hours. Please stop in their store soon and welcome them to Colfax!

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